Thursday, 03 August 2017 13:10

All you need to know about push notifications

Every mobile device user has at least a few, if not several different types of applications on their smartphone. We often download apps spontaneously and later forget about them. And suddenly we receive a notification which reminds us that some time ago we installed, for example, a social media application. Push notifications are mobile app developers’ attempt to increase user engagement, but also to provide direct contact with them.

 

What are push notifications?

Push notifications are pop-ups on your device's screen sent by a particular app. These types of solutions are also increasingly being used by computer programs. Push notifications are available in web browsers, for example, regardless of the operating system used.

The developer of the application can send any message by means of notifications, most often call to action messages, which encourage the user to do something specific. They can also include, for example, information on the user's friends in the app, promotions, or planned interruptions, as well as new changes and updates. Moreover, push notifications may encourage users to make purchases in their app.

Do push notifications actually work?

Users have the ability to disable push notifications their application settings. What can you do to make them leave this option enabled? First of all, well-prepared content that is used in the notifications is a key factor. Also be sure to tell the user how often they will receive notifications and what content they will be receiving. If the messages represent valuable content to the user, chances are that the user will not disable them.

You can find out more about push notifications and their preparation at http://www.rswebsols.com/tutorials/seo-tutorials/push-notification-users-cannot-say-no .

Thanks to the information provided here, any mobile app developer will be able to create useful, user-friendly notifications that will increase people’s activity in the app. 

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