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B2B marketing (short for: business to business) refers to specific marketing activities involving the relationship between two companies or organizations and especially industrial goods or capital goods; therefore, it is also called industrial marketing.

Sephora stores – Sephora operates approximately 1,900 stores in 29 countries worldwide, with an expanding base of over 360 stores across North America. Sephora opened its first U.S. store in New York in 1998, its first Canadian store in Toronto in 2004. Sephora's North American headquarters is located in San Francisco, with corporate offices in New York and Montreal.