Thursday, 30 January 2020 09:55

How to increase sales through an online store?

Online store Online store

Do you want more customers to visit your store and increase your sales? Make sure your store has the right components! Check if your online store has what customers need!

What should your online store have?

Running an online store is a real challenge. Everyone who has the first step behind them, i.e. placing an online store, knows about it. There are many components that influence whether customers will be willing to visit our online store. The most important are:

 

  • graphic design, 

  • way of presenting content,

  • perfect product pages,

  • SEO positioning.

 

Let's check how each of these factors can increase sales in your online store. If you do not want to carry out the entire process yourself, you can outsource this task to a web development company.

Clear home page and minimalist graphic design

What should welcome your customers to the online store's website is eye-friendly, simple design, subdued colors and a simple, clear main menu. If you stick to these rules, you will make customers feel from the first moment that the store's website is friendly and it is worth staying on it longer. Make sure that the content on the main page is in a short and concise form. Speak to your client with catchy sentences, use mini dialogues to encourage them to shop. And give up placing blocks of text on the store's website, because nobody will read them anyway.

Take care of every page of the product

Set a pattern according to which you will present products in your store. Let each subsequent product present on the site according to exactly the same guidelines - this will certainly facilitate the navigation of your customers. Each of the products in your store should have a good and detailed picture of the product. Thanks to this, customers will see what they want to buy. Bet on photos on a white background, you can also invest in photos that show the item on each side. Focus on describing the features and benefits of having an item. Make the client feel the need to have this item.

A good store has good SEO 

Optimizing your store's website for SEO is a must nowadays. By ensuring the correct positioning of the store on the network, you ensure good, constant traffic, and thus, increase the number of customers on your site. If you do not take care of SEO activities, you will be poorly visible in the Google search engine, and thus, your conversion will decrease.

Customer reviews are a reliable source for subsequent customers 

If you want to increase sales in your online store, then you definitely need to ensure a reliable image of your store. Your customers' opinions will help you with this! The power of recommendations is very large and is often what helps customers make a purchase decision. In your store, prepare a place for reviews and comments that will leave satisfied customers. If you like any of the recommendations, you can put them on the home page as proof of customer satisfaction. Also remember to prepare an appropriate e-mail template in which you will ask the customer for their opinion and ask for a short review.

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