In the weeks leading up to quite possibly the most anticipated movie of the summer (although the Boy Magician – Harry Potter – will surely give it a run for its money), Transformers Dark of the Moon has characteristically released tidbit-after-tidbit of its plot. The much-maligned franchise hasn’t successfully done this in four years, since the blockbuster Transformers 2007 live-action film, as Revenge of the Fallen was a cinematic desert – huge yet insubstantial.

The protagonists, who are on their way to a festival, can be followed in two versions: ON, which is a calm, well-planned journey and OFF, which shows everything that wasn’t quite planned. These two films comprise a diary of the protagonists’ adventure, which lets us switch between the two versions of events, taking place to the spirited sounds of music. The ON/OFF concept was also used in preparing the campaign’s photo diptychs.

Monday, 23 February 2015 17:08

Dior Optical collusion

The accessories from the Dior haute couture spring-summer 2014 collection act as futuristic ornaments in sync with new silhouettes.

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