"The essential oils category is growing rapidly, and our sales leaders are enthusiastic for the upcoming launch," said Truman Hunt, chief executive officer. "Given our global footprint, we believe we are ideally positioned to quickly grow market share as we launch specialized essential oils into many of our international markets. We look to differentiate ourselves in this marketplace by applying Nu Skin scientific rigor to this category."
Initially, Epoch Essential Oils will be available in three single oils – lavender, lemon and peppermint – and five oil blends. Each one is uniquely designed to provide a variety of benefits including mental alertness, relaxation and mood elevation. As part of Nu Skin's Epoch brand, the new essential oils line includes blends formulated with scientific insights from ethnobotany and features natural ingredients used throughout history.
"Indigenous cultures have long known the value of botanical substances and have used them for their healthful benefits," said Joseph Chang, Ph.D., chief scientific officer. "Nu Skin has partnered with one of the world's leading ethnobotanists to bring this knowledge to our modern lifestyle."
As part of Nu Skin's philanthropic efforts, the company intends to donate $0.25 from each sale of Epoch Essential Oils to the Nu Skin Force for Good Foundation, which helps improve the lives of children by offering hope for a life free from disease, illiteracy and poverty.
The first Epoch Essential Oils package will be available in the Americas Region beginning April 9 and will feature all eight of the oils, as well as a diffuser, a mini diffuser and topical blending oil. Individual products will be available for sale in July. For more information, please visit nuskinusa.com.