Wednesday, 14 January 2015 00:00

Louis Vuitton Fashion Campaign

Juergen Teller shot Jean Campbell, Rianne Von Rompaey, Daphne Simons and Marte Mei van Haaster in a private Parisian townhouse. Building on the original idea of staging a confrontation of the three photographer's vocabularies, 'SERIES 2' illustrates an international vision of fashion through its locales and the personal reflection of each artist.

The shoot by Juergen Teller took place in a setting that has all the characteristics of a classic, aristocratic French interior decor. Shadowy lighting, reinforced by the room's black paneling, creates a visual dissonance between what we think we know and what is uncustomary.

SERIES 2' continues on from the groundbreaking triptych 'SERIES 1'. Annie Leibovitz, Juergen Teller and Bruce Weber interpret Nicolas Ghesquière's vision of the SS15 collection.

More than a sequel, 'SERIES 2' is an echo of 'SERIES 1', the first groundbreaking campaign initiated by Nicolas Ghesquière for the Maison Louis Vuitton which recently won the British Fashion Award for best advertising campaign. This polymorphic fresco illustrates an international vision of fashion through its locales and the personal reflection of each artist.

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