At the Frankfurt Book Fair, Samsung will work with its partners to engage and support both publishers and consumers through a series of events, such as panels and experiential areas. This includes the Samsung Galaxy Studio, where attendees can experience Samsung’s latest mobile devices which represent the next step in mobile lifestyle and culture, such as the Galaxy Tab S, Galaxy Note 4, Gear VR, Gear Circle and the Level series premium audio products.
“As books continue to reach consumers in various electronic forms, we strive to deliver the most advanced and innovative device options that embrace new forms of creative storytelling and content,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “In that spirit, we partnered with the Frankfurt Book Fair, where we have been demonstrating our commitment to the global publishing industry and our devotion to address the diversifying reading experience, as evidenced in our industry-leading suite of mobile products, led by the latest Galaxy Note 4 and Tab S.”
“The publishing industry is rapidly advancing as consumers move from an analog reading experience to a digital one,” said Juergen Boos, director of the Frankfurt Book Fair. “We are proud to have Samsung as our first ever Innovation Partner and are delighted to showcase the way technology is changing people’s lives and the way they consume content.”
Samsung began to focus on digital reading in 2013, when Reading Mode, a unique feature that adjusts the background color of the tablet for easier reading, was introduced through the Galaxy Note 8.0. Earlier this year, Samsung released Kindle for Samsung, an eBook service that delivers the ultimate e-reading experience on Galaxy smartphones and tablets.
Samsung also partnered with Barnes & Noble to release the Galaxy Tab 4 NOOK in the United States, the first-ever full-featured Android tablet optimized for reading.
“Samsung understands the importance of digital reading as well as the challenges that face the market, from both a device and content perspective,” said Michael P. Huseby, Chief Executive Office of Barnes & Noble, Inc. “By putting reading first with the Galaxy Tab 4 NOOK, Samsung has responded to consumers in a way previously unseen in the mobile technology industry.”
Samsung continues to develop innovative mobile technology to enhance and refine the digital reading experience. With the company’s Adaptive Display technology, the long challenge of tablet display glare has been solved, making digital reading outdoors and in low light easy on the eyes.
In June 2014, Samsung partnered with Marvel to bring its incredible library of 15,000 digital comics to Galaxy Tab S owners through its Marvel Unlimited application. The two companies are also working together to extend Marvel content into new mediums with premium content on both the Galaxy Tab S and Gear VR.
“At Marvel, we aim to create an incredible digital entertainment experience that duplicates the same joy and emotional connection users feel when reading traditional print content,” said Joe Quesada, Chief Creative Officer of Marvel Entertainment. “Our partnership with Samsung has helped us maintain that level of quality with the ability to deliver our digital comics on innovative devices that not only recreate, but go beyond the colors and quality of print. We are also collaborating with Samsung to take our creative storytelling off the page with exclusive film and virtual reality content that can be accessed on their incredible mobile products.”
The Frankfurt Book Fair opened on October 8 and will last until October 12. In addition to the Samsung Galaxy Studio in Hall 3, attendees can access the company’s products at the Learning Zone and Multimedia Wall of the Samsung Galaxy Lounge in Hall 3, while Business Club members can rent the Galaxy Tab S at the Business Club in Hall 4.